Alì S.p.A. is a supermarket chain with more than 110 stores located in Veneto and Emilia Romagna, with around 3,300 employees. Since 1979 Alì has been a partner of Selex which in 2001 joined ESD Italia.
Everyday, MD operators are attentive to any indicator of market changes. Alì has always been receptive towards its customers and their requests, offering first offline and online a customized service to meet their needs.
At the beginning of 2016, after a careful analysis of the market, Alì Spa noticed a change in the way people everyday buy and spend for their shopping, deciding to create an e-commerce service for online shopping.
Ali was also aware that, for a successful project, they would have to share with its customers the choices related to the new e-commerce service, sending them a survey with a specific question: “what name would you give to the new online shopping service?”. Customers, ready and affectionate, coined a name with great added value, “Alì per me!”, which encompassed the efficiency of the online shopping service and the complicity between the parties involved.
Digitelematica has welcomed the request of Alì Spa to create a performing management platform and a website in line with the brand image.
Marketsuite, the solution by Digitelematica for the management of online sales was the optimal choice to meet our client requests.
A careful consideration was given to the store picking management. Here are some advantages of the implemented solution:
- Arrangement of picking infrastructure;
- Back Office computer for the management and monitoring of the shopping order execution;
- Palmtops for the products pickup with an optimized route for a multi-order execution by department;
- Supporting tools for expenses and in-store activities management (customer reports, mapping reports, statistical reports on stockout, etc.);
- Shopping order breakdown on dark store and point of sale;
- Architecture preparation for the stocks management and internal relocation of goods
Software implementation solutions
- EBSN Front (Motore promozionale / Limiti di acquisto)
- Cart management
- Production Manager and PIM/DAM module
- Customer Care
Back-end modules (click and collect)
- Store Picking/Supplier
- Logistics interface
The “Alì per me!” Project is still in its first steps. In May 2018 the project was launched for the store of Tombelle (Padua). In June 2018, it was activated for two other stores in Via Chiesanuova and Via Saetta (Padua).
Today, the format is still in a consolidation process. The goal for the next few months is to cover 3% of sales.
During this first rollout phase, to give time to employees and customers to fully understand how the e-commerce project works, it was decided to use a local communication close to the store. This procedure was able to create engaging creative choices related to the life-experience of the territory and its people. Over the next few months the service was activated in other stores and by the end of 2018 Alì had introduced the service to a large area in Padua.
“Excellence is not our standard, but our starting point! This is the motto of our SpesaOnline project for Alì Supermarket, a philosophy which seems to be shared by Digitelematica and its employees. Digitelematica is an excellent technological solution combined with a strong willingness. Rarely on the IT market you can find suppliers “all around” as Digitelematica has proven to be “in the field and not only on the slides”.
Digitelematica proposes a vertical solution that covers both the front-end (ecommerce, customer service, promotions management, search engine) and back-end management (picking management, warehouse, truck loading, payment) by providing hardware tools (computers, pds, smartphones, printers) integrated with their platform without creating unnecessary headaches for the company.
It’s a value that is understood during the course of the projects and makes life easier for governance, avoiding the coordination of multiple suppliers who often have different goals and timing.
Having the opportunity to partner with a full-service supplier has allowed Alì Supermarket to focus on creating a great value-added customer experience, with a wide and rich assortment of variants, allowing our staff to execute a fast and efficient shopping order without errors. Our goal now is to go beyond excellence!”.
RAFFAELLA BENDI | eCommerce Manager Alì Supermercati