Primia is the private label of the Agorà group: a line of high quality products sold in the stores that are part of the network.
Agorà Network Project for Primia
Agorà Network has decided to renew the website of Primia, its private label. The idea was to have an interfaced website that reflected the Primia brand, to transmit the same values and to make the wide range of products available in the member supermarkets visible and usable by everyone.
The idea of Agorà Network was not a simple catalog, but a website that could explain the quality and added value of their products and the choices made to market that type of product.
With this idea in mind Agorà Network turned to us, explaining the company values, the choices and all the added value that Primia products have.
Digitelematica has welcomed the request of Agorà Network with great enthusiasm. We started by learning more about the choices made by the company, carefully studying the lines that Primia proposes: Primia, Via Verde Bio and Percorsi di gusto.
Each line covers specific market segments: mainstream line to meet the need for convenience, organic line and premium line of Italian food excellence. With this information we proceeded to restyle the website, making it more contemporary, but above all improving the usability and understanding of the different areas.
Then we focused on the products, creating a real online catalog always updated, where the customer can find everything in the store and where they can read the labels of each product.
Finally, to create more traffic, we have also renewed the recipes area with an easier and clearer interface.
Software implemented solutions
- Production manager and PIM/DAM module