Iperal Project

Iperal is a large-scale distribution brand born in Valtellina in 1986. Today they have 37 stores, with a strong presence in 7 provinces of Lombardy and more than 2,500 employees. In 2015, it reached a turnover of 661 million euros, if affiliates are also considered.

Iperal has demonstrated to be attentive and receptive to new customer needs, proposing a new way of shopping. To do so, however, it needed the support of Digitelematica.

«We couldn’t ignore the growing demand for service and innovation from new digital customers».

ANTONIO TIRELLI  | CEO Iperal Group

Our Plan

To better satisfy Iperal’s request, we have chosen MarketSuite, a modular system management of the entire business process, from the acquisition to the evasion of the order. All in web technology.

The system designed by Digitelematica is reserved for CartAmica holders and allows customers to shop directly online, selecting and putting in the virtual cart the products chosen among the 15,000 available. The e-commerce website created is intuitive and fast, despite the very wide assortment of products offered. Iperalspesaonline.it is a real virtual department store open 24 hours a day, every day of the week. Selecting the articles is easy and immediate. All you have to do is scroll through the categories of reference, or type the name of the product. The system allows users to compile their own shopping list for reference for future purchases.

The customer who shops online with Iperal can enjoy two services: In-store pick-up and Home delivery.

With the Iperal “in-store” pick-up option, customers can choose the time to collect the shopping and then go to the dedicated area of one of the hypermarkets that offer the service. Customers can park in reserved parking areas, where they can find their groceries ready to be loaded into the car. Payment can be made at the time of collection or online.

The Home Delivery service is active from Monday to Saturday from 9 to 22 and allows the customer to choose the hour and day of delivery, with at-home payment with bancomat, credit card or online.

In the “virtual supermarket” of Iperal are present the same offers reported on the flyers and that are available in store, without price changes compared to the physical store.

Results

The launch of Iperalspesaonline.it has allowed the company to expand in the e-commerce world and to have the chance to lay the foundations for a successful future.