ZONA, professional chain store of S.I.D.AL. S.r.l., operates in the wholesale of food and no-food products for professionals in the horeca sector (hotels, restaurants, cafes) and the retail sector (food experts, gastronomes, butcher shops and fish shops).
Founded in Pistoia in 1974, Sidal was able to seize a horizon full of opportunities and embark on a constantly rising evolutionary path that led, in 1996, to the birth of ZONA cash&carry and, in 2014, to the creation of the consulting and home delivery channel ZONA Delivery.
In 2017, ZONA partnered with TESISQUARE®, specialized in the design and implementation of collaborative digital ecosystems for Supply Chain and Retail, undertaking a journey of change and innovation to build an integrated shopping experience for their customers in an omnichannel perspective. Results from the business analysis shows that it is essential to integrate and unite in a single structure all the services offered or coordinated by ZONA, i.e. a “professional store” with a simple interface and easy to use for customers. The renewal of the entire information system operated by TESISQUARE® has enabled the creation of an infrastructure with a cross-device and cross-channel service, including a wide range of information and products, for customers who are always looking for convenience.
Additionally to the consolidation in a single information system of the services offered online, the request of ZONA was to make the physical stores real centers able to interact with customers about products and services offered to create an omnichannel structure where customers can move freely.
Through the partnership with TESISQUARE® we were able to engage immediately in the creation of a new “Professional Store” and manage its ever-changing dynamics.
In the digital store, which appears as a B2B e-commerce store, we were able to concentrate all the services offered by ZONA in a homogeneous and omnichannel system.
Furthermore, we have also implemented an Agent APP and the whole store and dark store picking system.
- An effective product inventory management integrated with physical stores to provide customers information about product availability.
- Management of overdue payments, with the opportunity to pay online.
- Document integration system to provide customers access to their documentation.
- A Mobile app with Self-Scanning functionality for customers already registered to shop freely at the store and reduce the time spent at the checkout.
- An Agent app with features that facilitate the composition of recurring orders. The Agents App can be used offline, with online updates and functionalities.
The entire interface is studied to manage sales of packaging materials and retail.
The project started in June 2019 and is still ongoing. Targeted marketing and promotions will help raise awareness of the platform.
«To play a central role is not only the digital commerce, which has seen the first foundations laid since 2013, but the whole omnichannel strategy of the company, which is oriented to make the shopping experience equivalent and transverse between physical and virtual channels, without limits or barriers, with the customer always at the center, even in the choice of services offered, having their ZONE store always within reach with a click and a smartphone.».
SARA SPAMPANI |ZONA Marketing Manager